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User Experience

STRATEGIST × RESEARCHER × DESIGNER

 

Conducting UX activities that make end user experiences
more impactful and add value to businesses.

INTERFACES

  • Web + Desktop
  • TV + Kiosk
  • Mobile + Tablet
  • Wearable

INDUSTRIES

  • Healthcare
  • Financial/Banking
  • Entertainment
  • Telecommunications
  • Food/Beverage
  • Airline
  • Retail/Wholesale

SPECIALIZATIONS

  • Strategic Insights
    • Alignment with business objectives and KPIs
    • Persona journeys and touchpoints
    • Conceptual design
  • Conduction + Analysis of Research
    • Product discovery
    • Primary + secondary research
    • User analytics and tracking
    • Physical and environmental impacts
  • Content Planning
    • Information Architecture
    • Use case to feature mapping
    • Taxonomy and content audit

PROCESSES

  • Lean UX and UCD principles for R&D, pre-discovery product initiatives, and product development cycles

Management

  • Standing up UX departments including research and design
  • Measuring UX success through ROI and valuation methods
  • Streamlining internal UX processes for businesses
  • Talent evaluations and recommendations
  • Budget allocation and UX investment calculations


The following are examples from the type of work I in which I typically engage.
For more detailed examples and walkthroughs, please contact me at info@echoward.com.

The Advisory Board | Crimson  

UX Strategist for complex healthcare system digital endpoints

 

Additional Support

  • Hands-on UX, diving specifically into generative and evaluative research, analysis and structural designs for big data solutions

  • Facilitating product discovery and cross-department work sessions 

  • Defined user metrics and established cadence for collection and trend reporting

  • Graphic design of conceptual work

CORE RESPONSIBILITIES

  • Director of UX Strategy bridging end user insights with product development and leading research tracks across all products
  • Responsible for UX roadmaps, persona development, conceptualizing UIs for testing, and supplying recommendations for experience improvements
  • Collaborating with Product Management, Competitive Intel, and other departments to blend user insights with business strategy

Polycom Conceptual Product UIs

UX designer for device video conferencing, interactive Smart Whiteboards, and telephonic displays

 

RESPONSIBILITIES

  • Partnered with UX Director, colleague designers, and product team leads to determine scope and use case priorities 
  • Created rapid wireframes and designs for collaborative and iterative sessions with the development team 
  • Assisted in interactive prototype designs for end user testing

ADDITIONAL SUPPORT

  • Management and implementation of design language and interactive standards 

  • Established experience continuity across user touchpoints including technical content and messaging

  • Facilitation of user validation sessions 


AT&T

UX Lead for all AT&T.com shopping and product experiences

core RESPONSIBILITIES

  • UX Lead driving structure and content organization to the phone shopping experience of the .com 
  • Responsible for mapping content and features to business objectives and personas
  • Coordinated with Creative Director, Animation expert, and Copywriter to build the final experience

Sunny Delight
Beverages, Co

Information Architect for web site design refresh

core RESPONSIBILITIES

  • Freelance Information Architect
    for XO agency
  • Responsible for hierarchy and organization of timely social
    content and site feeds
  • Coordinated with Art Director, Creative Director, and Project Manager to create an engaging tween-early teen UI
Finalized UI can be found at SunnyD.com
 
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Based in Austin, TX.

info@echoward.com 

Available for:

  • Freelance and consulting engagements
  • Remote and in-person sessions
  • Travel upon request